If you have a photo that's not 100% as you meant it to be, you can play around with it and perhaps achieve something different.
When looking up how it works, I found this, technical, blurb:
To really get a good perspective on how color inversion works, you have to look at color in the digital realm...
Colors are defined on the computer screen by a number of different formulas, one of which being RGB (combined values of red, green, and blue). You might familiar with this if you've ever adjusted your monitor settings.
The value of each RED, GREEN, and BLUE range from 0 - 255. If you look at black having a value of RED = 0, GREEN = 0, and BLUE = 0, the inverse of black would be white at RED = 255, GREEN = 255, and BLUE = 255.
So essentially INVERTING a color is finding the difference between the current value and 255, Another example being Orange (R=255, G=100, B=0) is the inverse of Light Blue (R=0, G=155, B=255). Same applies for any color combination.
While your color wheel logic is semi-accurate, you have to think of it in digital terms of RGB, as opposed to "real" colors.
Or just ignore the techo-babble and enjoy the effects :~)
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